As website owner or someone who run a site, I believe that you understand the importance of keyword list for their websites. But are you giving your keyword list the attention it deserves? Is your keyword list getting a little shaggy around the edges? Are your keywords becoming old and out of date? Is your keyword list not behaving at its best, possibly due to neglect?
To properly care for your keyword list you need to understand its different needs and functions. We can divide the keyword list into several broad categories.
1) Master Keyword List – this list has all the keywords of your website theme that you can come up with for your particular need. All other lists are taken from this Master List.
2) Pay-Per-Click List /SEM Keyword List– this is a subset of the Master List and will vary depending on how you are using PPC and which search engines you are buying positions in.
3) SEO Keyword List – this subset of the Master list and is more targeted to dominate the search engine. These keywords are used for search engine optimization purposes. These keywords are used to help people find your site in search engines. This SEO List can divide into two lists:
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Posted on July 24, 2010 in Keyword Research Tips | No Comments »
SEM or Search Engine Marketing is one effective example internet marketing that involves planning and executing right methods to target and get quality traffic to a particular website and convert this traffic into sales. SEM is considered as the fastest, most powerful, highly-targeted, most dynamic, highly-measurable and most cost-effective marketing strategy that can give your business the power to reach potential customers anywhere in the world.
Search Engine Marketing or SEM is about making sure that your Web site appears on the top 20 of search results every time potential customers search for whatever products and/or services that you offer on any of the major Search Engines including Google, Yahoo and Bing.
So Search engine marketing is an alternative to traditional marketing such as commercials, brochures, and print advertising.
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Posted on July 19, 2010 in SEO | No Comments »
Most webmaster understand that the use of keywords both in the Meta tags of a site and throughout the website content is one of important aspects of search engine optimization (SEO), especially for on-page method. However, the density, the keyword placement and the actual keywords themselves are hotly debated topics. It is certainly no secret that keywords play a vital part to any good SEO program, but because search engines like Google and many others change their algorithms on such a regular basis it may seem difficult to keep up with the current best practice. However, there are some good general guidelines to follow regardless of how you personally approach SEO.
Keeping Abreast of SEO Times
It can be difficult to say at any given time what the keyword rules are when it comes to SEO content writing, but there are always common worst-practice factors that should be avoided completely. That is, search engines like Google will not only ignore your website content but they will actively penalize you for certain things.
Do NOT Spam Search Engine
Search engines do not take spam, or the sites that contain it, lightly. This is the most important thing you should remember. It used to be ‘acceptable’ in the eyes of search engine robots for your content to be 100% keywords with absolutely no meaningful text. However, this practice of keyword cramming or keyword stuffing is now something that does not go unnoticed and you will face a penalty for using this technique. Yes, keywords are important but you also have to provide solid and informational text for your visitors.
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Posted on June 2, 2010 in SEO | No Comments »
Every webmaster and internet marketer knows that keyword selection is very important to the success of a website. As essential component of producing a website, keywords are the words which the search engines use to help categorize and rank web pages. This article shows you how to optimize your search engine ranking – Google for specific keywords and also to help you with specific keyword advertising.
The advice from many webmasters and search engine optimizers has been to find as many related keywords as you can. They advise you to search for keywords using a Google keyword tools or other variety of online keyword tools which can identify leading keywords. At first sight this seems attractive, but it actually defies logic.
Let’s take a look at the aim of a search engine. Its job is to track down pages that meet the specific search term that a web surfer has typed in. The more closely the pages it serves up match the search term, the better it is for users. Search engines need to be as accurate as possible in delivering the right material to their users. Otherwise the web surfer goes elsewhere.
Now imagine you are a search engine algorithm – the mathematical program which calculates the probability of any web page matching the search term typed in. If the page has hundreds, or thousands of keywords you’ll be a bit confused.
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Posted on May 5, 2010 in Keyword Research Tips, SEO | No Comments »
The more website owners realized the importance of search engine optimization (SEO) to drive free traffic to their sites, the more theories that are circulating about what will get you high up in the search engines. From having your keywords in bold font, to having your text as close to the top of a page, along with the famous 3% – 5% keyword density rule, we can scrap them all since it comes down to three basic key points of SEO.
Key #1 – Keyword Selection
The most important point out of the three is keyword selection. If you end up selecting keywords that do not have any/few searches, then you are simply wasting time by optimizing for them. There is no point in being ranked number one for a keyword when there are no searchers for that term. A good place to start is by using keyword research tools such as “Google AdWords Keyword Tool”, “Keyword Elite” and “Keyword Country”, to find out what people are typing into search engines. Once you have found those terms, the next step is to work out the level of competition and effort it will take to get a reasonable rank for each term. The best way is to look at the number of competing pages in search engines for each keyword and how many incoming links the top ten websites have (“SEO Elite” is a good tool for that). If you have the knowledge and time, you may want to go for the slightly more competitive keywords.
Key #2 – On-Page Factors
For on-page factors, making sure that there is a sufficient amount of text based content, title tags and a strong internal linking between all web pages, is a good start. Title tags and content should contain keywords provided that they are not “stuffed” into the text. A visitor will be immediately turned off from the awkward writing and will question the credibility of your site. Keywords should be written around the content, not the other way around. Keep the “Keyword Density” (keywords in body of the content) at 3-5%, no more.
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Posted on May 4, 2010 in SEO | No Comments »
