Your guide to keyword reseach and keyword analysis

5 Steps To Selecting Profitable Adsense Keywords

Knowing how to find the best keywords for use in your Adsense ads is not a straightforward process. Finding and implementing high profit, low competition keywords in your ads really is the trick for making Adsense payoff big.

After I had tried several things to pick out good performing keywords, I wrote down this process that should yield profitable, low competition keywords for your Adsense ads. This process is not perfect, but when you analyze it and try it for yourself, you can see that it makes sense. Adsense that is.


Step #1

Research some keywords for your niche that have a high CPC value. To do this, first find your keywords using the Google Adwords keyword tool or another tool that will give you niche specific lists of keywords. Save those keywords into a spreadsheet program as a csv file. Copy and paste those keywords into Google’s Traffic Estimator. The traffic estimator will give you the estimated clicks per day and the average cost per click (CPC) for each keyword. Copy and paste this information back into your spreadsheet file for later reference.

Step #2

Multiply the average CPC by 30% to get an estimate of your maximum earnings per click. The higher the average CPC, the more likely the CPC for the 2nd – 8th positions are high as well. You want this higher average CPC to start because if the CPC starts to drop off significantly after the 3rd position, your chance of getting high click earnings as an Adsense publisher will be diminished.

Step #3

You can use a tool called Adword Accelerator to help with estimating the 1st – 8th position CPC values. This tool will estimate the CPCs for each position and allow you to see how much the CPCs drop off after the first position. This dramatically helps your analysis for picking the most profitable keywords. If the CPC values stay close to the each other and to the value of the first position, then you will more than likely have a profitable keyword.

Step #4

Now you need traffic to your site to start making money with Adsense. If you are planning to use search engine optimization techniques to get traffic to the website where your ads are, make sure the keywords you choose have the highest KEI possible. KEI is the ratio of the number of searches for a keyword to the number of competing sites having the keyword. The combination of a high KEI and a high score from the above evaluation will yield the best profit results. You can usually get KEI of your keywords by using advanced Keywords Tools.

Step #5

If you decide to get traffic using the pay-per-click(PPC) advertising approach, then just use the keywords in your Adsense ads that scored well from the above evaluation. Then, use lower cost per click keywords in your PPC ads. The difference between the earnings from the click you get on your Adsense word from the cost of the click you pay on your PPC advertising word will be your profit.

Incoming search terms:

Share and Bookmark :
  • Print
  • Digg
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Blogplay
  • Add to favorites
  • email
  • LinkedIn
  • MisterWong
  • PDF
  • Ping.fm
  • Propeller
  • Reddit
  • RSS
  • StumbleUpon
  • Twitter
  • Yahoo! Buzz

Related Articles :


One Response to “5 Steps To Selecting Profitable Adsense Keywords”

  1. Douglass Nickolson Says:

    I don’t recommend programs very often however this new service is fantastic. It is a key phrase tool that has a database of millions of keywords and phrases showing the adwords traffic count monthly along with the google competition count and other data.

    At a click of a button you will discover keyword phrases with traffic but no competition and I have used it already to get webpages and web-sites to the top of the various search engines, even with no backlinks.

    You can watch a video of it in use here – http://MarketEyeSite.com

Trackbacks



Leave a Reply