How to Choose A SEO Domain Name
Choosing a good domain name for your business website can be a challenge, if you want the search engine like your domain name. It is very important to get it right from the beginning, since you want it to work for you. There are many different aspects that you should be considering when deciding on a search engine optimized (SEO) domain name.
A website domain name should possess the following requirements:
- It is adequately to describe your product or service;
- It is broad enough to allow for some growth and scope in product or service;
- It is simple enough for a person to recall and contains your most important keywords/phrases.
From an Internet marketing perspective there are also considerations of company and product branding that may be brought into this specification. From an SEO perspective it may be better to use an older or established domain name that has been registered and known by the search engines for over a while, these tend to be rated more highly by Google in a respect point of view.
The followings are simple steps to follow in choosing the best new domain name that you can without considering your individual marketing or brand requirements.
- Step #1 – Getting your main keywords or keyword phrases using reliable keyword tools.
It is the same process as when you do a keyword research and keyword analysis. The key rule is finding the keywords or keywords phrases with high search volume (more than 10,000 a month) and low competition ( less than 100,000 a month). As a result, you will have a list of 5 to 10 keywords or phrases which are likely to be the main keywords of your site.
I recommend you to use the Google Adwords External Tool, combined with other keyword tools such as Keyword Elite, Keyword Country, or paid version of Wordtracker. Why? Because these advanced keyword tools are able to give you the number of competition of each keyword phrase in their results in less than one minute. So, it is to speed up the resorting process, otherwise you have to do it manually which is so time consuming.
- Step #2 – Identifying your target market.
Are you customers searching for your product in your local region or are they open to world wide suppliers? Having identified this we should use this as the domain extension (.com, org, .net, .us, .co.uk, .com, .au etc) in the next step.
If your site target the whole Internet market, the general domain extension of “.com” is the most recommended one, but if all possible domain names with .com were taken up, you can try “.org” or “.net”. Believe it or not, these domain extensions rank higher in search engine result page, given the similar page rank and popularity.
- Step #3 – Checking your keywords to a domain registration site
Visit your domain registration site and check the keywords in your list using its bulk domain name registering tool if available. Check them all and see if you are lucky to find one of these is still available for registration. You might be lucky and be in an industry with little or no competition. If the highest searched on term you have identified is still available and this strongly relates to your product/service, you should register it as soon as possible. If none of these terms is available then try using a dash (-) between words and also try adding words to the domain, like “the” or “buy” or “online” to get as close to the highest searched on term that you possibly can. You can also try re-arranging the words in the sentence or combining two keyword phrases which share same words.
So, now you have your list of 10+ domain names for your website to choose from and you should feel quite confident that they are relevant to your product or service, contain highly search terms and are short in length. If you are in debate over which one to choose then always go for relevant and high searched terms first.
April 7th, 2010 at 4:01 pm
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April 17th, 2010 at 11:39 am
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April 27th, 2010 at 4:47 am
a free service for everybody and this matter and look good with all good a great site
July 19th, 2010 at 2:52 am
i always buy domain names at Godaddy or Moniker because they are the most reliable registrars*’,
October 6th, 2010 at 5:08 pm
website SEO is a very time consuming task.,;
October 7th, 2010 at 6:24 pm
domain names should be as short as possible and easy to remember, i alway use Godaddy when signing up new domain names’*:
October 22nd, 2010 at 6:20 pm
it is always great to find a domain that has the same name as the product that you are trying to promote”-;
December 12th, 2010 at 6:08 pm
picking a good domain name is enssential for ranking good on search engines ;..