Your guide to keyword reseach and keyword analysis

How To Ranked Highly on Google for Specific Keywords

Every webmaster and internet marketer knows that keyword selection is very important to the success of a website. As essential component of producing a website, keywords are the words which the search engines use to help categorize and rank web pages. This article shows you how to optimize your search engine ranking – Google for specific keywords and also to help you with specific keyword advertising.

The advice from many webmasters and search engine optimizers has been to find as many related keywords as you can. They advise you to search for keywords using a Google keyword tools or other variety of online keyword tools which can identify leading keywords. At first sight this seems attractive, but it actually defies logic.

Let’s take a look at the aim of a search engine. Its job is to track down pages that meet the specific search term that a web surfer has typed in. The more closely the pages it serves up match the search term, the better it is for users. Search engines need to be as accurate as possible in delivering the right material to their users. Otherwise the web surfer goes elsewhere.

Now imagine you are a search engine algorithm – the mathematical program which calculates the probability of any web page matching the search term typed in. If the page has hundreds, or thousands of keywords you’ll be a bit confused.

For instance, is this web page about ‘article writing’, or is it about ‘feature writing for journalists’. They are different things. You’ll end up knowing the page is relevant but not that relevant. So you rank it down the bottom.

But what if the page only has the keyword ‘article writing’ several times? You’re absolutely clear the page is about article writing and so you rank it highly. Admittedly, it’s not quite as simple as that. But this is the principle of search engine technology. It is trying to find the most relevant pages that match the search term.

What this means for Internet marketers is that you need separate pages for each keyword. Focus each page on each individual keyword. Use the keyword in headings, sub-headings, the page text, the page title tag and in the Meta tags.

Avoid having pages which contain several key-words as that simply confuses the search engines and lowers your rankings. So forget the advice to have hundreds or thousands of keywords. Go for single pages that match single keywords and you will find your page traffic increase.

This specific keyword trick also works for Google AdWords keyword when you place your ads. Each advertising should apply to just a handful of keywords – you get much greater click through rates and therefore cheaper advertising when you only have a couple of keywords per ad. If you have hundreds of keywords you’ll find you’ll get greater results by having keyword specific ads, rather than one ad with hundreds of keywords. So, being specific is the best approach.

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