Your guide to keyword reseach and keyword analysis

Taking Care of Your Keyword Lists

As website owner or someone who run a site, I believe that you understand the importance of keyword list for their websites. But are you giving your keyword list the attention it deserves? Is your keyword list getting a little shaggy around the edges? Are your keywords becoming old and out of date? Is your keyword list not behaving at its best, possibly due to neglect?

To properly care for your keyword list you need to understand its different needs and functions. We can divide the keyword list into several broad categories.

1) Master Keyword List – this list has all the keywords of your website theme that you can come up with for your particular need. All other lists are taken from this Master List.

2) Pay-Per-Click List /SEM Keyword List– this is a subset of the Master List and will vary depending on how you are using PPC and which search engines you are buying positions in.

3) SEO Keyword List – this subset of the Master list and is more targeted to dominate the search engine. These keywords are used for search engine optimization purposes. These keywords are used to help people find your site in search engines. This SEO List can divide into two lists:


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What is SEM?

SEM or Search Engine Marketing is one effective example internet marketing that involves planning and executing right methods to target and get quality traffic to a particular website and convert this traffic into sales. SEM is considered as the fastest, most powerful, highly-targeted, most dynamic, highly-measurable and most cost-effective marketing strategy that can give your business the power to reach potential customers anywhere in the world.

Search Engine Marketing or SEM is about making sure that your Web site appears on the top 20 of search results every time potential customers search for whatever products and/or services that you offer on any of the major Search Engines including Google, Yahoo and Bing.

So Search engine marketing is an alternative to traditional marketing such as commercials, brochures, and print advertising.


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SEO Content Writing Tips

Most webmaster understand that the use of keywords both in the Meta tags of a site and throughout the website content is one of important aspects of search engine optimization (SEO), especially for on-page method. However, the density, the keyword placement and the actual keywords themselves are hotly debated topics. It is certainly no secret that keywords play a vital part to any good SEO program, but because search engines like Google and many others change their algorithms on such a regular basis it may seem difficult to keep up with the current best practice. However, there are some good general guidelines to follow regardless of how you personally approach SEO.

Keeping Abreast of SEO Times

It can be difficult to say at any given time what the keyword rules are when it comes to SEO content writing, but there are always common worst-practice factors that should be avoided completely. That is, search engines like Google will not only ignore your website content but they will actively penalize you for certain things.

Do NOT Spam Search Engine

Search engines do not take spam, or the sites that contain it, lightly. This is the most important thing you should remember. It used to be ‘acceptable’ in the eyes of search engine robots for your content to be 100% keywords with absolutely no meaningful text. However, this practice of keyword cramming or keyword stuffing is now something that does not go unnoticed and you will face a penalty for using this technique. Yes, keywords are important but you also have to provide solid and informational text for your visitors.


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