Your guide to keyword reseach and keyword analysis

How To Ranked Highly on Google for Specific Keywords

Every webmaster and internet marketer knows that keyword selection is very important to the success of a website. As essential component of producing a website, keywords are the words which the search engines use to help categorize and rank web pages. This article shows you how to optimize your search engine ranking – Google for specific keywords and also to help you with specific keyword advertising.

The advice from many webmasters and search engine optimizers has been to find as many related keywords as you can. They advise you to search for keywords using a Google keyword tools or other variety of online keyword tools which can identify leading keywords. At first sight this seems attractive, but it actually defies logic.

Let’s take a look at the aim of a search engine. Its job is to track down pages that meet the specific search term that a web surfer has typed in. The more closely the pages it serves up match the search term, the better it is for users. Search engines need to be as accurate as possible in delivering the right material to their users. Otherwise the web surfer goes elsewhere.

Now imagine you are a search engine algorithm – the mathematical program which calculates the probability of any web page matching the search term typed in. If the page has hundreds, or thousands of keywords you’ll be a bit confused.


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Three Basic Keys of SEO

search engine optimizationThe more website owners realized the importance of search engine optimization (SEO) to drive free traffic to their sites, the more theories that are circulating about what will get you high up in the search engines. From having your keywords in bold font, to having your text as close to the top of a page, along with the famous 3% – 5% keyword density rule, we can scrap them all since it comes down to three basic key points of SEO.

Key #1 – Keyword Selection

The most important point out of the three is keyword selection. If you end up selecting keywords that do not have any/few searches, then you are simply wasting time by optimizing for them. There is no point in being ranked number one for a keyword when there are no searchers for that term. A good place to start is by using keyword research tools such as “Google AdWords Keyword Tool”, “Keyword Elite” and “Keyword Country”, to find out what people are typing into search engines. Once you have found those terms, the next step is to work out the level of competition and effort it will take to get a reasonable rank for each term. The best way is to look at the number of competing pages in search engines for each keyword and how many incoming links the top ten websites have (“SEO Elite” is a good tool for that). If you have the knowledge and time, you may want to go for the slightly more competitive keywords.

Key #2 – On-Page Factors

For on-page factors, making sure that there is a sufficient amount of text based content, title tags and a strong internal linking between all web pages, is a good start. Title tags and content should contain keywords provided that they are not “stuffed” into the text. A visitor will be immediately turned off from the awkward writing and will question the credibility of your site. Keywords should be written around the content, not the other way around. Keep the “Keyword Density” (keywords in body of the content) at 3-5%, no more.


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High Paying AdSense Keyword Tips

All keywords are not created equal, some words pay more than others, much more in fact. High value and profitable keywords tend to have high CPC (cost-per-click). The terms like “structured settlements” and “mesothelioma lawyer” have incredibly high CPC, which more likely can produce incredibly high AdSense revenue if they show up on your site, so those keywords are also considered as high paying AdSense keyword.

Unfortunately hundreds of thousands of other webmasters are “on” to this practice judging by the number of sites created regularly to capitalize on the phenomenon. So, where does this leave you? Out in the cold? No, by going after “lateral” keywords and terms you can produce a site that is even more profitable than these other sites. I will show you how you can do just that.

What is “high paying lateral keywords?” Essentially, these are keywords or keyword phrases that webmasters dismiss as not being relevant or are unrelated to certain high paying keywords. For instance, you know that the phrase “home loan remortgage” has a nice payout. You gear your article or page accordingly to have AdSense produce the lucrative ads and, instead, you come up with ads that are relevant but not big payers. Should you give up? No, of course not. Instead, research similar keyword terms that can also serve up high paying ads and go with them. In this case the following could be considered:

mortgage loan

bad credit remortgage

remortgage problems

mortgage refinancing

As you can see, each term contains the keyword “remortgage” but other words are added. These “lateral” keywords/terms may be paid even more than the “home loan remortgage” terms. In addition, some nice ads were served up too.


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