Your guide to keyword reseach and keyword analysis

What is Keyword Analysis?

Keyword analysis is one of search engine optimization strategies that is directed towards finding out the hidden keywords which would help in increasing sales conversion ratio. The main idea behind keyword analysis is to figure out the right keywords that would effectively increase search engine optimization. Keyword analysis would also help web owners in ppc (pay-per-click) advertising i.e. Google AdWords and Yahoo Marketing that would further increase quality traffic to their websites. Keyword analysis is one important stride in developing a web page that is sure to have a good search engine ranking.

Keyword analysis entails for keyword research which is a process involve in the generation of keywords. Just how do we generate keywords? These keywords that are going to be used will depend on the business or industry and their services. Keywords and their monthly search volumes are generated by keyword generating tools (reference: Keyword Research Tools). Then, you have to analyze further the result from this keyword generating tool to come into conclusion of what keywords you will use to optimize your web page or other analysis purposes. You can compare these keywords across keyword analysis tools in order to remove some of the commonly repeated keywords. Different keyword tools may give different results. (more reading : How Accurate Are Keyword Tools? ) It is not always wise to use all the highly searched keywords or high search volume. That’s why you need to perform keyword competitive analysis at the next step.

In keyword competitive analysis, you check its competitiveness by checking on just how many times it appears every time it is searched on the web. After you have checked your keywords you may now use them either for your search engine optimization (SEO) or search engine marketing (SEM). (more reading: Niche Keyword Competition Analysis)

A right choice of keywords will generate at least 90% traffic to your web site and will guarantee a Google’s phrase match of your selected keyword. It would enable your website to be searched on in various search engines like Google, Yahoo or Bing. Google searches took a biggest pie portion of total search across all search engines. This is the main reason why most webmasters are fighting over place in the first page of Google’s search results.

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