Your guide to keyword reseach and keyword analysis

What is Keyword Density?

Keyword density is an indicator of the number of times the selected keyword appears in the web page. However, keywords should not be over used and just sufficient enough to appear at important places.  If you repeat your keywords with every other word on every line, search engine will probably recognize your site as spam site or artificial site.

Keyword density is usually expressed as a percentage of the total word content on a given web page.

Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%

The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.

Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.

If you want to check keyword density of one word keyword, you can manually use a word-processing software program like Microsoft Office Word, then with its Word Count tool and Find tool, you can get the total number of words in the page and total number of keyword to calculate the keyword density. You have to do all process manually and it is very time consuming to find just one keyword density of one keyword.

However, there is much easier way to measure a keyword density of your webpage by using a web-based keyword density tools available on the Internet.  Try this Keyword Density Tool in this website that is powered by SEOChat.  Enter in the full URL or the webpage you want to check, check the provided options, and click on “Analyze” button. This tool will analyze your submitted URL and generate a list of density of one, two or three-word key phrase within the webpage as per your request.

Keyword density is important as it is a key to helping search engines identify the theme of a webpage.  In general, the keyword or phrase with the good density will perform better in the search engine results. Hence, keyword density should be a part of your SEO effort.


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