Your guide to keyword reseach and keyword analysis

What is SEM?

SEM or Search Engine Marketing is one effective example internet marketing that involves planning and executing right methods to target and get quality traffic to a particular website and convert this traffic into sales. SEM is considered as the fastest, most powerful, highly-targeted, most dynamic, highly-measurable and most cost-effective marketing strategy that can give your business the power to reach potential customers anywhere in the world.

Search Engine Marketing or SEM is about making sure that your Web site appears on the top 20 of search results every time potential customers search for whatever products and/or services that you offer on any of the major Search Engines including Google, Yahoo and Bing.

So Search engine marketing is an alternative to traditional marketing such as commercials, brochures, and print advertising.

There are two kinds of search engine listings. Organic and Paid.

  • Organic listings are the listings that are not paid for – such as those returned in numeric form on major search engines like Yahoo, Google and Bing. They are determined by the search engines’ algorithms for finding, sorting and ranking pages based on relevancy. Because natural listings are considered “more accurate” by searchers, getting in natural listings is typically preferable to getting in paid listings. To optimize a site to be on the top of organic listings known as SEO (Search Engine Optimization) (more reading : SEO vs SEM ).
  • Paid listings are usually labeled in a separate section such as “sponsored listings” in sponsored areas of SERP (Search Engine Result Page) on these same engines and others that belong to their network. Paid search engine are those returned based on auction type keyword bidding. These listings are paid for on a per-click basis.

So search engine marketing is an essential part of business and should not be underestimated and Search engine marketing is responsible for millions of consumer transactions daily.

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2 Responses to “What is SEM?”

  1. Alesia Moncus Says:

    I am very thankful to this topic because it really gives great information “`*

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  1. Keyword Perspective – The Biggest Mistake Most Online Business Make | Keywords Research Tips


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